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Brand Camp

Brand Aftercare

Trade Mark Loving Care (TLC): A guide to brand management

An attention grabbing brand will need some attention. Hey brand owners. You've created your brand. You've even ticked trade mark protection off your to-do list.

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Dig deep

Brand assets: How to identify these gems

“Design is the silent ambassador of your brand." - Paul Rand. In that case, intellectual property protection is the silent enforcer for your brand.

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Frenemies

Brand crossover or crossing the line?

‘If you want to go fast, go alone. If you want to go far, go together.’ – African Proverb. Not just a great motivational quote but a pretty savvy business strategy.

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The name game

Don't go breaking my mark

The chocolates have been eaten and the flowers are starting to wilt. Now the warm and fuzzy glow of V-Day has dimmed, it’s time we talk about break-ups.

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Say my name (correctly)

Brand Dilution: A case of mistaken vocabulary

Imagine you have a brand name that's so popular, so highly recognizable that it simply needs no introduction.

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