Let's Chat

Brand Camp

Pick Your Battles

Brand-to-brand combat: A guide to trade mark oppositions

Whether you’re on the receiving end or the one lobbing it, a trade mark opposition can throw a real spanner in the works for a brand owner.

Read more
Less is more

Tell us about your business without telling us

A brand name that can tell your story, capture attention and secure protection — that’s branding and trade mark gold. We've curated a list of 20 brand names that say a lot with a few carefully chosen descriptive words.

Read more
Brand Aftercare

Trade Mark Loving Care (TLC): A guide to brand management

An attention grabbing brand will need some attention. Hey brand owners. You've created your brand. You've even ticked trade mark protection off your to-do list.

Read more
Dig deep

Brand assets: How to identify these gems

“Design is the silent ambassador of your brand." - Paul Rand. In that case, intellectual property protection is the silent enforcer for your brand.

Read more

Brand crossover or crossing the line?

‘If you want to go fast, go alone. If you want to go far, go together.’ – African Proverb. Not just a great motivational quote but a pretty savvy business strategy.

Read more
The name game

Don't go breaking my mark

The chocolates have been eaten and the flowers are starting to wilt. Now the warm and fuzzy glow of V-Day has dimmed, it’s time we talk about break-ups.

Read more
Say my name (correctly)

Brand Dilution: A case of mistaken vocabulary

Imagine you have a brand name that's so popular, so highly recognizable that it simply needs no introduction.

Read more
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.