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Crib Notes

Everything you've wanted to know about IP but have been too shy, or confused, to ask.

Some fine print: Don’t take these articles as gospel. It’s the gospel according to Girl Friday IP. By this we mean it's intended as general information only and is not specific or legal advice. Get in touch with us for made to measure service and advice for your IP needs and circumstances.

Good advice takes time. And time is valuable.

Legal bills. Two of the most hated words in the English language. But here’s the tea: Like all good things, good advice takes time. And time is valuable. When you work with an IP attorney, there are a few value adds you might not see itemised on a bill.

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Pick Your Battles

Brand-to-brand combat: A guide to trade mark oppositions

Whether you’re on the receiving end or the one lobbing it, a trade mark opposition can throw a real spanner in the works for a brand owner.

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Less is more

Tell us about your business without telling us

A brand name that can tell your story, capture attention and secure protection — that’s branding and trade mark gold. We've curated a list of 20 brand names that say a lot with a few carefully chosen descriptive words.

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Come on in, the new website's fine

Given that we haven’t been able to travel, we figured a website refresh is as good as a holiday.

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Attention seeking

Brand Wars: The rise of unconventional trade marks

Brands are going above and beyond names, logos and slogans. It's the end of a long day. You've earned a glass of vino. You head to the bottle shop to pick up a drop on your way home.

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Share with care

Posting or poaching? How to share images on Instagram

Share with care and consent. You create and post an image on your Instagram account. Another business Instagram account then posts the image, with a tag and credit to your account.

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Brand Aftercare

Trade Mark Loving Care (TLC): A guide to brand management

An attention grabbing brand will need some attention. Hey brand owners. You've created your brand. You've even ticked trade mark protection off your to-do list.

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The Imitation Game: Dealing with copycats

If you want to be original, be ready to be copied – Coco Chanel No disrespect Mademoiselle but imitation is actually the sincerest form of annoyance.

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Better together

Inventor-patent attorney relationship status: It's Collaborative

Patent protection can be a complicated area of intellectual property (IP). But inventor and patent attorney relationships don't have to be complicated.

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Dig deep

Brand assets: How to identify these gems

“Design is the silent ambassador of your brand." - Paul Rand. In that case, intellectual property protection is the silent enforcer for your brand.

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Generation STEM

The future's so bright, I gotta wear shades

Girls in STEM need to think like a proton. Always positive. It’s easy to get wrapped up in the negative stories (and stats) about the gender inequality in work and life.

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Let us eat cake

Celebrating the not-so-terrible twos

Like cheese and fine wine, we’re getting better with age. Girl Friday IP is another year older. We survived the so-called terrible two’s.

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Giving thanks

Girl Friday Gratitude for 2018

Holy Christmas Batman! How is it almost the end of 2018? It has been an incredible year for us here at Girl Friday IP.

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Brand crossover or crossing the line?

‘If you want to go fast, go alone. If you want to go far, go together.’ – African Proverb. Not just a great motivational quote but a pretty savvy business strategy.

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Handle with care

DMY: Don't Mess Yourself Dealing with a Cease and Desist (Part 2)

The sun’s out. The coffee’s brewing. You’re going about your business. And BAM! You find someone ripping off your product, brand or hard-earned creative work

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Handle with care

DMY: Don’t Mess Yourself Dealing with a Cease and Desist (Part 1)

Good mail is a delivery from Net-A-Porter. Bad mail is a bill. Ugly mail is a cease and desist letter.

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It’s our birthday

Celebrations with cake as Girl Friday IP turns 1

Celebrating with cake is crucial to The GFC, The Girl Friday Culture, and there’s no better reason to celebrate than our milestone 1st birthday!

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Leading ladies

Sisters are inventing it for themselves

Da Vinci. Pasteur. Edison. Tesla. Generally behind every popular invention is a famous and celebrated male inventor.

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The name game

Don't go breaking my mark

The chocolates have been eaten and the flowers are starting to wilt. Now the warm and fuzzy glow of V-Day has dimmed, it’s time we talk about break-ups.

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Say my name (correctly)

Brand Dilution: A case of mistaken vocabulary

Imagine you have a brand name that's so popular, so highly recognizable that it simply needs no introduction.

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Toy stories

Fun and Games: Toying around with IP

My Netflix binge watching these holidays was for research purposes. That's my story and I'm sticking with it.

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Dress sense

Copyright vs Designs: What's more fashionable?

They say imitation is the sincerest form of flattery. I say that’s rubbish, especially for fashion designers. There’s nothing more frustrating than seeing a cheap

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Reality Bites: 5 common myths about IP

Stanley Kubrick helped fake the moon landing. Walt Disney was cryogenically frozen. You can cure a hangover by drinking more.

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