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for creative thinkers.*

*We got rid of the box. Don’t worry we recycled it.

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Girl Friday IP:

Noun

A boutique IP practice and your ‘go to’ for all things IP related

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Christmas spirit
n. spare a thought and some change
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Instead of Christmas shin digs, Secret Santas and presents galore - we’re gifting it forward this year.
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The bushfires have devastated, and continue to affect, communities around Australia. We’ve donated to the Vinnies Bushfire Appeal to help those affected by the fires.
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For anyone else looking to gift it forward this year, we’ve included in links in our bio to the St. Vincent de Paul and Red Cross bushfire appeals.
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#giftingitforward #seasonofgiving #bushfireappeals

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WeWork
n. better together
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The biggest challenge working for yourself and by yourself for the most part?
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Being only the lonely.
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It’s the less than glamorous part of running your own show.
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A major part of the highlight reel for 2019 has been joining the @wework community here in Perth.
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Connecting with a lovely crowd of people, who I now count as friends, has done wonders for my mental health and my business journey.
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Was proud to share my WeWork experience with The West Australian.
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#wework #coworking #collaboration
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📷: Licensed from westpix.com.au

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OTT
excl. when tinsel just isn’t enough
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We dug up some more ghosts of tacky Christmas patents.
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Less is not more when it comes to Christmas decor:
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🎄They say not to play with your food, but they never said anything about playing dress ups with your wine bottles;
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🎄A new festive fad - hideous elf on a shelf;
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🎄Getting into the Christmas spirits is a matter of accessibility, so why not hang bottles of it conveniently on your tree?
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May your Christmas decorations be merry and yikes.
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#christmasdecorations #patentdrawings #girlfridaygigs

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silly season
adj. calls for silly gifts
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Stuck for gift ideas this Christmas?
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Don’t worry the Google Patents database is a treasure trove of inspiration for great (read: absurd) gift ideas.
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🎁 For the person that takes ugly Christmas sweater parties very seriously, you can’t go past the “Themed Apparel Decoration Kit”.
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🎁 Say goodbye to awkward office Christmas parties and break the ice, (and likely a lot of HR policies), with a “Mistletoe Supporting Headband”.
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🎁 Thinking of leaving your Christmas tree up well into the new year? Think again. You’d be hauling this creepy little tree out of your house pretty damn quickly.
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#badgiftideas #creepychristmas #girlfridaygigs
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📷: Google Patents

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ho ho ho
excl. away we go
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Sun, surf, sand and unwanted tan lines - it’s beginning to look a lot like Christmas Down Under.
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We’ll be jingling all the way out of the office on 18 December 2019 until 6 January 2020.
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#dreamingofawhitesandychristmas #xmas2019 #outofoffice
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📷: Daniel Straub via @unsplash

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dim and dimmer
adj. the dark matter
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In 2018, we had the Cockygate drama (a romance writer tried to register the word “cocky” and got herself into a cockfight with the literary community).
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2019 brings us another war of the word. We’re dubbing it #thedarkmatter.
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Author Christine Feehan has applied to register the word DARK as a trade mark for a “Series of fiction works, namely, novels and books."
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Bit of a dim idea given the thousands of existing books with the word “Dark” in the title.
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The writing community are sharpening their pencils, or at least their Twitter accounts, and sharing no love for this trade mark application.
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#pitchforksandpencils
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📷: Kelly Sikkema via @unsplash

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rap battle
n. straight into court
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When you got 99 problems and IP infringement is one.
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Aussie online retail outfit, The Little Homie, just got served by Jay-Z for trade mark and copyright infringement.
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TLH sells a range of hip-hop themed children’s books, including one called “A B to Jay-Z”. In promoting the book, TLH has used lyrics from his song - 99 Problems: “If you’re having alphabet problems I feel bad for you son, I got 99 problems but my ABCs ain’t one.”
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Jay-Z has definitely got a few problems with the book. He’s alleging TLH has misappropriated his name, image and musical references, and misled people into thinking he had approved or was affiliated with the product.
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TLH on the other hand thinks their product is an homage to the rapper.

The throw-down is set for Federal Court next month.
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#HtotheNo
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Gify goodness: wifflegif.com via @giphy

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top shelf
adj. 100 best inventions
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It’s that time of year - Time magazine has assembled its annual list of the best inventions for 2019.
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Some of our fav picks:
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➕BrainRobotics have developed an AI powered prosthetic hand that can learn and allow a user to experience an increasing range of gestures and grips;
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➕Postmate delivering up meals on wheels for the new age with its roving food delivery robot Serve;
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➕Instead of dirt, the indoor aeroponic farming system by AeroFarms grows crops in a reusable cloth made from recycled water bottles;
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➕From playing games, making deliveries to alerting staff to potential accidents of medical emergencies, helper bot Stevie has been designed to help elderly folks both physically and socially.
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(Also just in time for Xmas and summer, we’re loving the Bose Frames - sunnies with in-built speakers 🕶🍹)
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#inventorsgonnainvent
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📷: @time

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Instagram post 2185896805894587185_4940191492 $angry allbirds adj. flocked off ➖ Birds of a sustainable feather should flock together. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ But Amazon’s fast footwear has missed the point and ruffled some feathers. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ The online retail giant recently released a range of wool sneakers under its own private label brand. Netizens have noted striking visual similarities between Amazon’s shoes and Allbirds’ runners. But there’s a couple of key differences: ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 〰️ At $45 bucks, Amazon’s kicks are only a fraction of the cost of Allbirds’; and ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 〰️ Amazon’s aren’t made from the sustainable tech or materials. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Amazon have said it’s not infringing on Allbirds’ design but simply offering a product that is inspired by trends. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Sadly, Amazon doesn’t seem to be inspired by the sustainability message and efforts behind the Allbirds products. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Allbirds co-founder Joey Zwillinger has called out Amazon and encouraged the company to steal its approach to sustainability. ➖ #sustainablefashion #allbirds ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 📷: @allbirds$

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the clash
n. conflicts
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Why can’t we be GFFs?
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You might hear the words “conflict of interest” every so often in your travels in the IP world.
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What does it mean?
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It means we’ve got your best interests at heart.
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We take conflicts of interest really seriously. It’s part of our standard practice to review everything that comes our way to make sure we’re in a position to help.
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While we’d love to help and work with everyone - sometimes it’s not possible.
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Luckily when these situations arise, we know a bunch of lovely folks that probably can help and we’re always happy to make introductions.
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#girlfridaytalk
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📷: Sarita Rungsakorn via @byrawpixel

(see also: Dynamo)

Outside the box intellectual property solutions for creative thinkers.*

*We got rid of the box. Don’t worry we recycled it.

Girl Friday IP:

Outside the box
intellectual property solutions
for creative thinkers.*