Pick Your BattlesBrand-to-brand combat: A guide to trade mark oppositions
June 30, 2021
Whether you’re on the receiving end or the one lobbing it, a trade mark opposition can throw a real spanner in the works for a brand owner.
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Less is moreTell us about your business without telling us
June 22, 2021
A brand name that can tell your story, capture attention and secure protection — that’s branding and trade mark gold. We've curated a list of 20 brand names that say a lot with a few carefully chosen descriptive words.
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Brand AftercareTrade Mark Loving Care (TLC): A guide to brand management
January 22, 2020
An attention grabbing brand will need some attention. Hey brand owners. You've created your brand. You've even ticked trade mark protection off your to-do list.
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Dig deepBrand assets: How to identify these gems
July 18, 2019
“Design is the silent ambassador of your brand." - Paul Rand. In that case, intellectual property protection is the silent enforcer for your brand.
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FrenemiesBrand crossover or crossing the line?
November 12, 2018
‘If you want to go fast, go alone. If you want to go far, go together.’ – African Proverb. Not just a great motivational quote but a pretty savvy business strategy.
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The name gameDon't go breaking my mark
February 20, 2018
The chocolates have been eaten and the flowers are starting to wilt. Now the warm and fuzzy glow of V-Day has dimmed, it’s time we talk about break-ups.
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Say my name (correctly)Brand Dilution: A case of mistaken vocabulary
January 24, 2018
Imagine you have a brand name that's so popular, so highly recognizable that it simply needs no introduction.
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