Brand Camp

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Brands are going above and beyond names, logos and slogans It’s the end of a long day. You’ve earned a glass of vino. You head to the bottle shop to pick up a drop on your

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An attention grabbing brand will need some attention Hey brand owners. You've created your brand. You've even ticked trade mark protection off your to-do list. And now you're k

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“Design is the silent ambassador of your brand." - Paul Rand. In that case, intellectual property protection is the silent enforcer for your brand.  Branding is valuable

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Brand crossover or crossing the line?

12/11/2018 by Fi Nguyen

‘If you want to go fast, go alone. If you want to go far, go together.’ – African Proverb Not just a great motivational quote but a pretty savvy business

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Don’t go breaking my mark

20/02/2018 by Fi Nguyen

The chocolates have been eaten and the flowers are starting to wilt. Now the warm and fuzzy glow of V-Day has dimmed, it’s time we talk about break-ups. Break ups can be hard, me

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Imagine you have a brand name that's so popular, so highly recognizable that it simply needs no introduction. You’ve struck business and marketing gold right? Not always. Reachin

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